SEOCOLOGY - Reputation Management SEO

What is Seocology?

Seocology, is simply defined as: “Reputation Management SEO“. What Seocology does is more than simply doing backlinking as most SEO companies do. Rather, we create authoritative sites that we own and manage so that we can pass on the reputation to your website. We do not spam or create lots of pages with useless content, just for the sake of ranking. Instead, these external authoritative sites are informative sites on their own. In fact, Seocology will also rank these external sites in search engines as well (but not as highly as your main website - for obvious reasons). These authority sites are linked back to your website, creating a kind of “endorsement” for your website. In so doing we have created an entire reputation ecosystem to rank your website high up in search engines like Google for the keywords you want. Such an SEO approach is revolutionary and will provide optimal results for your long term search engine optimization strategy.

As a responsible SEO company, we take pride in helping our clients to rank well for their websites. We have spent the last 15 years as ethical SEO consultants to our customers. But before we discuss what is our approach to SEO, let's begin by understanding how search engine works.

A discussion on search engines: The web is natural, organic. And search engines, which are necessary for the indexing of the millions and millions of websites serve as facilitators in gathering and organizing such information. However, since your website is competing with hundreds of millions of other websites for the same keywords, which website shall the search engines rank first?

To understand how search engines work, we can use the analogy of a human brain. The human brain's cognitive abilities are marvelous. It not only remembers things by rote, but also through its ability to learn from experience and associations. For example, if we see a dog barking and wagging its tail, we can most likely go up and pat the dog. On the other hand, if a dog growls and then barks and charges at us, we will do well to leave the scene. No doubt, we combine elements of learning (such as someone telling us what an angry dog looks like) and experience (we've been bitten before by a dog) to understand what's going on here.

Similarly, search engines generally associate search terms with websites that they “think” are most relevant. So, how do search engines, “see” your website? Do they associate the keywords in their records with your website? In order for for search engines to do that, your website must have a “reputation” of being relevant to the keywords people are searching on. If your website has a good reputation of relevance with the search engines, then your website should rank well for those specific keywords.

The Seocology Process

To begin with, as a leading SEO consultant, we have built up a portfolio of successful projects based on the Seocology methodology. Seocology is by no means static. It changes with the times and learns and adapts to changes on the search engine optimization scene. At present, so as to build a suitable reputation around specific keywords for your website, we have to go beyond an extensive, but aimless link building. Rather, we pay attention to the quality, kind and origin of the inbound links to your website. We will build a reputation for your website much like building brand equity. We will build an online reputation for your website so that the search terms that you want become associated with it.

For example, we often hear people say "please 'Xerox' that for me". What they mean to say is to 'photocopy' something. What has happened is that people tend to associate “Xerox” with photocopying, although “Xerox” as a company does much more than that. Seocology does something similar, but in the reverse. Seocology will build a “reputation” for your website, so that the very search terms you are targeting becomes analogous with your website. That way, when that association is done, your website will dominate the top pages of search engines.

As you can see from the above chart, linkbuilding is but an aspect of the Seocology SEO methodology. Seocology is a multi-faceted approach to website reputation management. The quality of the content and reputation building is second to none.

Getting the search engines is a long-term endeavor. Your website must build up a reputation for the keywords you want to rank for. Usually, it takes a long time to accomplish that. Time is the essence and it is something we don't really possess. Therefore, what Seocology does is to accelerate the process of reputation building, naturally.

External Resources on SEOCOLOGY: